Who Are We

the founder's story

When my son Luan was just a baby, he suffered with severe eczema.

By the time he was a year and a half old, we had already been in and out of hospitals.

His skin was constantly red, raw, and painful to touch. He’d scratch until he bled. It was awful to watch, and I felt completely helpless.

We tried everything—from countless GP visits to specialist appointments across Ireland and even the UK.

The only thing we were given were steroid creams. They’d calm things down for a while, but as soon as we stopped using them, the eczema would come roaring back.

It became a constant cycle—strong medication, temporary relief, flare-up, repeat.

And deep down, I knew this wasn’t the answer.

Paul McNicholas with his son, Luan.

That experience changed everything for me.

I knew I had to do something to help others going through the same thing—not just parents, but anyone dealing with chronic skin conditions like acne, psoriasis, or rosacea.

Finally I came across this incredible skincare formula.

Luan’s skin began to calm down, and for the first time, it stayed that way.

That’s why I’m developing AQUIOL™—a skincare line built around safe, natural, and effective products that support the skin’s long-term health.

We focus on reducing inflammation, strengthening the skin barrier, and helping people feel good in their skin again—without relying on steroids or harsh chemicals.