Why HEMP?

Cannabidiol (CBD) is a cannabinoid compound which in the human body behaves as our natural endocannabinoid, Anandamide (AEA), and is naturally derived from the Hemp plant. CBD is not a drug and has a long history of natural uses and its benefits have become even clearer through recent research. Its effects in the body are mediated through the Endocannabinoid system.

CBD was fundamental in the discovery of the Endocannabinoid system – a discovery only made in the last twenty years. Present in all humans and other mammals, the Endocannabinoid system can be thought of as the messenger of information flow between our immune system and the central nervous system. Integral to our physiologies, its function is to maintain balance. This balance, or more correctly; homeostasis, is a state whereby a stable internal environment is maintained regardless of any external change. This homeostasis maintains health at every level; from micro sub-cellular to macro organ scale, endocannabinoids play a significant role in our survival and adaptation in dynamic and potentially hostile environments.

Beyond this, the Endocannabinoid system is involved in even further physiological and neurological processes such as pain and analgesia, appetite, stress, mood and memory. It’s now becoming clear that the Endocannabinoid system operates as an interface with the nervous system and is, ultimately, a literal bridge between our bodies and our minds.